Week 10: EOC Game Plan to Final project

To reach 100% by next week and to receive an A for my work, I need to do my creative content. I have about 75% complete. I need to touch up on all the categories and draw out my advertisement. I think that I will have plenty of enough time to get all my work done and receive an A. All I need to do is work about 10-20 min. a day and I should be done by next Wednesday.

Finish all paragraphs
Take some interior pictures
Finish adding quotes
Draw up advertising.

Then my project will be complete!

Week 9: EOC Creative Content

What I plan on doing for my creative content is magazine ad. This ad will be shown nationwide in all major magazines. Shown will be two pictures, on one side will be a man in business attire in the car leaving his house for work it looks like, with his hot trophy wife leaning over the car saying good bye to him. Then the next picture will be of the car at night parked in front of a huge event with a few people outside dresses fancy and elegant hold martini glasses, wine, champagne. This ad will do two things show how one got the car and how one enjoys it. Other ads just explain the high life of the car and you can party blah blah blah, my ad will show that hard work gets you the car but there is no problem enjoying it every once in a while as well. I think This will be a success once I plan out who and where I want the pictures to be taken and how this will be all planned out but once I figure that out then it will be smooth sailing from then on.  I think that people that view the ad will understand what I am trying to say. I think they will think it is a clever campaign and I hope to believe that the sales of the car will go up buy my ad, if it were real. Audi ads in the past have consisted of showing of the detail in the car the speed the horse power. But like I said before I want to sell more than the car I want to sell the lifestyle. I believe that my ad will do exactly that. It will show the luxurious and glamour that comes with buying an AUDI.

 

 

 

Week 4: EOC Women in advertising

With ad number One it shows how much power the male has in the household while making a joke. It implies that the women have all day to make and please the man while shopping, cleaning, and watching the children that if she try's to cheat around something then she will get punished. I think that this ad is not funny, and it is a diss on women's ability to do household shopping. This ad was placed around 1950's



Today ad's:

This ad has noting to do with her job, home life, or the men in her life. As looking for ads that reflect something in that nature it was difficult, because now n' days ads that females are in have to do with lust, fashion, alcohol, stuff that will draw in business by people who are attracted to women. Men like to look at women and their sex appeal and straight or not women look at other women too. Its in our nature to pick apart the girl weather we say it out loud or not. So advertising as changed dramatically in the passed 60 but who's to say its for the better?

Week 4 BOC: Publicis Omnicom Group Merger

French advertising Publicis and its American rival Omnicom came to the media on Sunday saying that the two companies will now be merging as one. This has raised a lot of concern seeing as they were rivals shortly before. however by merging the companies they are creating the world biggest advertising company. As stated in an article I read "News of the merger, which will produce a $35 billion advertising behemoth, has sent ripples throughout an industry facing increased competition from disruptive rivals like Google, Facebook and Twitter."
This also raised a lot of questions due to the fact that they both work for other rival companies such as Coke and Pepsi, however they seem to have it all worked out  Question: "You have a contract with Coca-Cola; Omnicom works for Pepsi. According to the Bank of America, the merger may involve conflicts of interest between clients. Answer: The fact that we serve clients who operate in the same market segment is part of normal life for our agencies. We do not plan to consolidate our networks. Clients will continue to have the same number of agencies to choose from and to be served by their current agencies." However I believe that them working together will be Interesting and exciting to see. Who knows if the two will work it out and try to make there merge beneficial to everyone.




Received my information from:

http://www.huffingtonpost.com/2013/08/02/maurice-levy-publicis_n_3697536.html

Week 8 EOC: Slogan

Top three slogan choices:

 Chaparral Pro Light:

Upgrade your lifestyle to fabulous

 

 The "Bandwagon" just got a little more luxurious

 

 

 

High Tower Text:

Upgrade your lifestyle to fabulous

 

The "Bandwagon" just got a little more luxurious

 

 

 

 

 

 Lucida Handwriting:

Upgrade your lifestyle to fabulous

 

The "Bandwagon" just got a little more luxurious

 

 

 

 

 

Analysis of Project in the Real World

In the Real world, If hired I would be capable to come up with creative ideas and have the basic knowledge to give my professional opinions and be able to give the client a professional advertisement. "  The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public attitudes and behaviors and stimulate positive social change.” (CH. 1)

Advertisements can be anywhere, T.V., the Internet, magazines, billboards, the key is to find the perfect place and time where your ad will be most viewed and seen by the consumers that will give the company your working for a better chance at getting their sales up! "We have to generate ideas and content that people will seek out, that pulls people in across media."  (Ch4) Once you your ad becomes more and more well know then that is when people take interest in the product. " People go online for a reason, whether practical, social, or for diversion."( ch 15) Posting ads on social media in real life is very effective and is a well known thing. Being raised with all of this technology I feel like I have an  advantage.             

Creative Content

When designing Creative Content for a product or brand there are many things you have to put into consideration, What, why, who, when. "In the design process, composition gives form to content. ( Ch 9)"
What: What type of Ad or commercial you want to produce to get your product the most views and publicity.
Why: Why are you producing the Advertisement what are you trying to say with it
Who: Who do you ant to buy your product or see you advertisement, who is your main target
When: When would be the best time to publish your ad.
"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages. Others start with color or textural palettes. Largely, designing is a nonlinear and iterative process. The following steps are a good point of departure until you find your own way of working." (ch2)

Once you have all these things figured out it will make the process go a lot faster and smoother.
For my advertisement I am trying to sell a car. The 2014 Audi A4 S line.
What: Magazine ad, its very in style, draws attention to the people we want to buy the car
Why: We are doing a magazine ad that shows the luxury lifestyle you could potentially have.
Who: People ages 25-45
When: The year hasn't come around yet  so to make it sound more appealing the best time to publish the ad would be in 2013.
When researching promotional content and what goes into making advertisements I found out a lot of information I did not know such as "effective advertising could persuade you that a particular brand is better or more appealing than the competition. (ch. 1)""For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (CH. 3)" "A graphic organizer is a visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. It is a visual rather than narrative way to display information, making it easier to see previously unrealized and significant connections (ch 3)""Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. A storyboard is a set of sketches arranged in sequence on panels that outline the key scenes or moments that make up a story (Ch3)"
There are many way to convey what you are trying to advertise, it take many creative people to collaborate together to make sure that the client is happy with the outcome and that is gets the message across and sells the product. "Together, the line and visual should communicate and express the advertising message. In fact, in a really good ad, the line and visual, in combination, should have an additive effect," (Ch11)   

Promotion

When promoting a product you have to think of what is most appealing about it and the target audience your reaching out to. Audi's main age bracket is anywhere from 25-45. Those are the people who are buying. When going to an Audi dealership the staff are very young hip and normally fit. From my own personal experience all the salesmen were from 22-30. Nothing older. I found that very comforting. The office space ties a lot into promotion. If your dealership is grungy, doesn't fit customer needs they are NOT going to come in, let alone buy a car. You have to make sure your promoting yourself as well as all the products. As stated in Advertising by Design by Landa, R " To the surprise of many, people become brand fans when they can relate to what a brand or group is doing in their social space"(Ch. 15) If young people see other young people doing certain things then most likely they are going to want to start doing them too. This goes for just about everything.

 When thinking of thing to promote you brand or product these are some of the thing I read that more people need to consider.
Relevant: it demonstrates an understanding of its target audience based on insights into the audience, brand, or group, and the product, service, or group category (figure 15-2).
Authentic: it lives up to its brand essence, claims, and values, and does not lie or offer half-truths.

Valuable: it offers something of value to the audience (a utility, information, entertainment, laughs, or knowledge), which in turn helps the brand or group grow.
Enticing: it offers something unique, sought after, or cool, something people cannot get elsewhere—an equivalent to a party, to chocolate, or to anything that the audience would find pleasing.
Shareable: it enables sharing, sending, downloading, and linking, and uses standard protocols

Another thing that Advertisers and or brand owners need to consider are " brands have turned to soliciting consumer-generated content by sponsoring contests." (ch 1) and
"Most competing brands are of equal quality—that is, they are parity products or services." (ch.1)
So when promoting these brands and products you MUST take into consideration what the client wants and if you meeting all the requirements.
"Orientation is Phase 1 of a project. It includes the initial meeting with a client; a briefing on the assignment; the internal planning meeting; a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." ( ch2) After Doing so, I feel like you can make a better promotional campaign.    

 

 

The Big Idea

The big Idea is to sell cars, but while selling the car you want to make it seem like your selling a lifestyle. That once you buy this car there is a more luxurious lifestyle that comes with it. Mostly, because who buys a $35,000 Audi and then goes to McDonalds for dinner every night? No, when buying this fancy moderately price vehicle you locked in a lifestyle, a lifestyle in which you do fancy things with your fancy car. Audi's are designed to have a wow factor, I feel as if they are somewhat under the radar and gives them an edge.

Week 7 EOC: Pitch Final Project

2014 AUDI A4 S line

The 2014 Audi A4 with the S-line package, is a luxurious, affordable, and customized vehicle that can be made to fit anyone's needs. Audi has reinvented the style of the car it self, the 2014 model has a longer body in order to make your ride in the car more spacious. The S-line in particular compared the base line isn't a dramatic change, however beware when purchasing this car make sure you know exactly what your getting.


Base line: Exterior
 Audi Singleframe® grille

Halogen headlights with daytime running lights

Automatic headlights

Power-adjustable heated exterior side mirrors

Front and rear fog lights

Dual exhaust outlet (driver’s side)

Matte Black trim around exterior windows

LED turn indicator lights integrated into the exterior side mirrors

Heated windshield washer nozzles

Interior: Automatic climate control

Four-spoke multifunction steering wheel

Tilt and telescopic manually adjustable steering column

Power windows with one-touch up/down operation and pinch protection

Decorative interior inlays ³

Sunroof

Dual front sun visors with lighted

With the option of 12 different color choices the starting price is around 34,000 and that is without any upgrades.


S-Line: One of the key things to know if thinking about the S-Line is that it comes with LED lights and in the base line that is NOT an option. The S-line is approxmently  $2,000 more however it adds chrome around windows it has a shiner grill honeycomb coils in the front and back, also comes with 12 colors, and starting price is 36,000


Exterior: Audi Singleframe® grille

Xenon plus headlights with LED daytime running lights

Automatic headlights

LED taillights

Power-adjustable, auto-dimming, heated exterior side mirrors with memory

Front and rear fog lights

Dual exhaust outlet (driver’s side)

Aluminum trim around exterior windows

LED turn indicator lights integrated into the exterior side mirrors

Heated windshield washer nozzles

Audi S line® exterior appearance

Interior:
Three-zone automatic climate control

Four-spoke multifunction steering wheel

Tilt and telescopic manually adjustable steering column

Power windows with one-touch up/down operation and pinch protection

Decorative interior inlays ³

Sunroof

Dual front sun visors with lighted vanity mirrors

Auto-dimming interior rear view mirror digital compass

Aluminum door sill inlays

Its a slight but noticeable difference.

I have personally driven both of these cars and it is the smoothest ride of my life, the only bad thing I would have to say is that it is so smooth that you cant even tell how fast your going until you look down and your going 100mph on the high way.. This car gets 5 stars from me.

Competitive analysis

When making a car you have to make sure if another company has a similar car to your that you have a better marketing and advertising group, that why you'll be sure to have better sales. Selling cars is the main priority to dealerships, but also their reputation is a close second, "Besides the traditional creative team of art director and copywriter, advertising depends upon other professionals, including strategic planners, account and marketing managers, programmers, and interactive designers or agencies. When dealing with screen-based media, there are also unconventional marketing agencies, media planners, commercial directors, producers, production and post production agencies, talent (actor, musicians, photographers, and illustrators), casting directors, and location scouts, among others. " (ch1) If your company has the better of these main things then your company along with selling good cars will be very successful!

Biggest Competitors:
1. BMW 300 series
2. Lexus IS
3. Mercedes C300

 Audi's main competitor is BMW. There cars have similar body styles and cost around the same, However I feel like they bring different crowds, the people who have money and the people who want people to think they have money.

Competitive analysis: "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."

Audi A4 and Upgrade your lifestyle to Fabulous

Name: 2014 AUDI A4 SL

Slogan: Upgrade your lifestyle to fabulous



The slogan starts off the message I was to per sway. That when buying this car your investing in a new fabulous lifestyle. "Two to three seconds is all someone will give to a print advertisement. Can you grab someone's attention? " (ch 11) The slogan we chose will do exactly that. Its short to the point but it doesn't give it all away so that the viewer has to look deeper into the ad to get the full enjoyment and message of the ad.

 

Week 6 BOC: Duck Dynasty

On Wednesday night the season 4 premiere of Duck dynasty was a raging success. The show came in with 11.8 million views and casted a all time record for the A&E. They pretty much are only going up!

"The season four premiere of “Duck Dynasty” grew by 37% in total viewers, 29% in adults 25-54 and 26% in adults 18-49 versus the record-setting season three premiere" I think that this show is so popular because there is nothing else like it. What else show has high class family oriented redneck hillbillies. People love the fact that they are crazy and wild but then have fancy cars, and hot wives. The families aren't perfect but they don't try to be unlike other reality shows. "“Duck Dynasty” was also the most social show on television Wednesday night. According to Bluefin Labs, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin."

 
Here is a chart of the fans that have tuned in since day one, it has only gone up! This show has a lot to offer cable TV and the advertising world. There will be a lot of spinoffs, merchandise, commercials, magazine ads all about the infamous "Duck Dynasty". Personally I find the show to be hilarious because when I'm watching it, I don't feel as if I'm watching trash TV such as Honey boo boo. That show is a disgrace to American television. I think Duck Dynasty is just getting started and there is a lot more to come from the Robinson family. I was reading an article and thought this question was interesting,

"Duck Dynasty – Have the Bearded Boys Helped Increase the Numbers of Duck Hunters?

Well, that’s the million dollar question and unfortunately it’s too soon to tell. Certainly there are those who work in State Regulated Fish and Game Agencies that might hear of stories about hunters who retrieved those dusty duck hunting caps to revisit those frigid duck blinds of their youth only after watching A & E’s wildly popular reality series, “Duck Dynasty”. Or there are those who’ve been seen trading hikes into the mountains with their scopes and rifles for waders, shotguns and duck calls."

Week 5 EOC: Fixing JC Penny's

JC Penney's is having trouble in sales. New stores are branching out and old stores are rising up. Penney's is a has been store. Personally I have not shopped at Penney's since I was in middle school, and I only shopped there because my grandma took me there for sales. Over the years I haven't seen Penney's change. they have stayed the same large retail store as they always were. They haven't changed with time as any store normally would. I feel that in retail to stay up with the new generations you need to have a "signature thing" something that makes you different from with the other stores. Nordstrom's has excellent customer service, even though their prices are high they have the quality to back it up! Macys is similar to Penney's as in the fact they are rated around the same when talking about the store, they rate around the same to me. To get Penney's sales up, they need a hard core make over I would start with there market, then product, then logo. Market: They motto is all about low prices, sales, and discounts. They need to open there main target to high school teens and college students. Every one wants to be able to look good for low prices. However those target markets live on budgets. They are the ones who are super into fashion but may not have the bank account to back it up. Product: when I'm shopping in Penney's it takes me a very long time to find clothes that I find cute and reasonably priced. I think they either need to lower their prices or find new product. Also they need to make there layout of each department more detailed and organized. I feel really stressed when in that store because stuff is everywhere and employees aren't helpful when it comes to fashion, typically they do not have a good sense of fashion or helpful when trying to put an outfit together.  When walking around the mall you want your logo and displays to pop. You don't want to be that store that people look at but never walk in. I think there logo has never changed since the day they opened and to me it wasn't cute then and isn't cute now. They need a more modern look and window display that catch the eye. Also I think they should try and reinvent them self's as JC's instead of people calling them Penny's. JC's sound more up to date and hip and Penney's sound like a grandma. CEO Ron Johnson promises a reinvention we will see if it get sought through. To do this I think they need to invest less in horrible one minute commercials and in Fashion professionals to come and redesign the product layout, interior designers for the floor plan and someone to train their employees a little something about fashion. These are some of Ron Johnsons ideas: "J.C. Penney store aisles will be widened by five feet to include activities and specialty foods. Parents will be able to enjoy Caribou coffee, have a specialty gelato, or check on sports scores at the café while their children can have fun at the Lego table or iPad table." "Johnson is focused on just three radical innovations: shops, streets, and square. Johnson’s goal is to have 100 shops within J.C. Penney by 2015. These shops—Sephora, Levi’s, Disney, and many more—will have the look and feel of those brands and the employees in those stores will be specially trained so they are knowledgeable about the products. In other words, each store will be a “pure” and authentic representation of the brand experience." You decide on which store you would shop at.

http://www.forbes.com/sites/carminegallo/2012/09/20/5-reasons-why-j-c-penneys-ron-johnson-will-reinvent-retail-again/

Week 3: EOC - Smoking Ethics

 

 

When talking about smoking advertisement ethics I begin to wonder how gullible people really are? I chose two advertisements that I thought stood out to me, the first ad is telling readers that "your dentist approves of this brand" when in actuality your dentist your never in their right mind  would advertise you to smoke. In the second article It takes about a smile and you smile while smoking Chesterfield cigarettes, Well Cigarettes speed up your heart rate so maybe it does make you smile, but its a proven fact that smoking causes yellowing of the teeth, so while your smiling just remember that. I feel as if ethics has nothing to do with advertising is how people interpreted the ads. Because for people who are worried what their dentist think of smoking and they see the first ad, they might start. Or in the second ad if people were insecure about finding a significant other then they might result to smoking due to the fact that in the ad the couple are bonding over a cigarette. I just think people need to pull there head out of the clouds and research. Know what's good for your body. Don't feed into the advertisements. I love looking at advertising however I'm not going to go out and buy everything that I see an ad for. People need to be smarter with their choice and what they allow themselves to believe.

Week 3: EOC - Rolling Stone

With Every article comes controversy; however not every article is publically broadcasted that way. But then again not every new companies post a picture of a terrorist bomber. Rolling stone magazine published a magazine cover where one of the Boston bombers was front and center in a total normal picture. This raised a lot confusion, anger, and rath among readers. I think that the cover did exactly its purpose, it got people to feel something, it got people talking, and it got people to read. When reading the article on http://www.rollingstone.com/politics/blogs/taibblog/explaining-the-rolling-stone-cover-by-a-boston-native-20130719#ixzz2aGBqK81c I saw mainly too rational points that the article brought up and they both are in reference to the picture. Just the picture. Earlier that year the New York Times posted the same picture and this is what the article had to say “But there was no backlash against the Times, because everyone knows the Times is a news organization. Not everyone knows that about Rolling Stone. So that's your entire controversy right there” and “This brings us to point No. 2, the idea that the cover photo showed Tsarnaev to be too nice-looking, too much like a sweet little boy.” These were the big two topics that created the most controversy. Written in the article by rolling stone the reporter learned a little about the bombers life. Said by his friends, he was totally normal, he liked girls, played soccer, and smoked a lot of weed. But even his friends didn’t know his family, had never been to his house, there was something always a little off about him.

Week 2 EOC: Ethics in advertising

When is advertising I believe leave your ethics at the door. When working for advertising you need to do all that you can do to sell that product. When your getting the job done then that's when you know your doing something right. I mean I don't support things that are inhumane, racial, or demeaning to an, age, race, gender. I believe those things go unspoken as a law as an American citizen. As for the most part, do what gets the job done whether its "ethical" or not. Everyone has to do things in there they are not proud of but, you have to do things to make up for the bad. Work is work, you shouldn't let it interfere with your daily life.

Week 1 EOC: My Voice

Fashion. Fashion is a way people speak without words, fashion is a way to communicate by looking, and Fashion describes emotion. Fashion is defined as anything and everything, and that is why fashion is my passion. Every girl dreams to work with big corporations like Nordstrom or Bendles or work with huge designers such as Marc Jacobs or Vera Wang. Well that dream was mine and I am making it a reality. I am able to put outfits together with limited options. I can make something out of nothing. This is creativity and creativity is what’s demanded in this field of work. Preparing for this I am undergoing hours of studying and months of training to be able to master this form of art and call myself a professional. I am studying the ins and outs of this business, to one day make myself an asset to those designers I look up to, with the chance of maybe one day I’ll be good enough to work for them. I hope to pursue every opportunity I receive in the fashion industry and make myself the fashion expert I know I can be.

Week 2 EOC: Pinochet

While Pinochet was in charge he created a camp that was strictly made to torture civilians. From the article I read on http://www.santiagotimes.cl/chile/human-rights-a-law/26423-chiles-villa-grimaldi-remembers-horror-of-pinochet-years Pinochet targeted women mostly as said in the article, ““The women were punished for being women. Sexual abuse, in some cases rape, and the language they used,” Pérez said. She added that some women, like herself, lost a child during their time in captivity.” Pinochet was from a military background and served from 1973-1990 with a military based dictatorship. Some of the torture tactics that Pinochet used were inhumane. “Pérez told The Santiago Times. “Another technique was called ‘los submarinos.’ They held your head in a tank of water, but with excrement and urine. They also had dry ‘submarinos,’ where they held a plastic bag around your neck to suffocate you.”” So after Pinochet did all this, wouldn’t you be scared of him, be scared to turn your back on him, well the citizens of chili when asked if they would reelect Pinochet, majority of them voted no, after this Pinochet stepped down after a good chunk of the population Voted no to reelect him. The way that the people did that was by making a campaign dedicated to showing the people how great and happy there life will be once they decide to vote. By voting they are being a part of something that could possibly change the way the country is. Rene wanted to show fellow citizens that happiness is coming. He wanted people to believe that people can change the way the country is ran and managed. By winning this campaign he was able to pull Pinochet out of office and was able to in store faith back in the minds and souls of the fellow chili citizens. They were unbelievably in shock when the votes came in. It was outstanding that they were able to take down the chili government. Something that is now famous in history.

Week 1 EOC: Volkswagen Lemon

Volkswagen Lemon

                In the mid 1960’s Volkswagen was going through tough times while trying to sell the new Volkswagen beetle. Consumers thought it to be small, ugly and the area where it was constructed was unethical. Seeming as WWll was only 15 years prior; Americans had a hard time buying a car that was made on a Nazis plant. People didn’t want to relive that nightmare. However; Volkswagen with the help of a fabulous ad campaign reached out and with each flaw they had a reverse effect for the positive. Yes, the car was small, but small was in, small was popular. “Two famous print ads illustrate this. One featured a small picture of the car with the headline "Think small." Text highlighted the advantages of driving the small Beetle vs. a big car.”  This was just one of the many ad slogans associated with the beetle. The main ad that everyone was thriving about was the “lemon” ad.  This ad redirected the way people thought about advertising.