The Big Idea

The big Idea is to sell cars, but while selling the car you want to make it seem like your selling a lifestyle. That once you buy this car there is a more luxurious lifestyle that comes with it. Mostly, because who buys a $35,000 Audi and then goes to McDonalds for dinner every night? No, when buying this fancy moderately price vehicle you locked in a lifestyle, a lifestyle in which you do fancy things with your fancy car. Audi's are designed to have a wow factor, I feel as if they are somewhat under the radar and gives them an edge.