Competitive analysis

When making a car you have to make sure if another company has a similar car to your that you have a better marketing and advertising group, that why you'll be sure to have better sales. Selling cars is the main priority to dealerships, but also their reputation is a close second, "Besides the traditional creative team of art director and copywriter, advertising depends upon other professionals, including strategic planners, account and marketing managers, programmers, and interactive designers or agencies. When dealing with screen-based media, there are also unconventional marketing agencies, media planners, commercial directors, producers, production and post production agencies, talent (actor, musicians, photographers, and illustrators), casting directors, and location scouts, among others. " (ch1) If your company has the better of these main things then your company along with selling good cars will be very successful!

Biggest Competitors:
1. BMW 300 series
2. Lexus IS
3. Mercedes C300

 Audi's main competitor is BMW. There cars have similar body styles and cost around the same, However I feel like they bring different crowds, the people who have money and the people who want people to think they have money.

Competitive analysis: "In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."