French advertising Publicis and its American rival Omnicom came to the media on Sunday saying that the two companies will now be merging as one. This has raised a lot of concern seeing as they were rivals shortly before. however by merging the companies they are creating the world biggest advertising company. As stated in an article I read "News of the merger, which will produce a $35 billion advertising behemoth, has sent ripples throughout an industry facing increased competition from disruptive rivals like Google, Facebook and Twitter."
This also raised a lot of questions due to the fact that they both work for other rival companies such as Coke and Pepsi, however they seem to have it all worked out Question: "You have a contract with Coca-Cola; Omnicom works for Pepsi. According to the Bank of America, the merger may involve conflicts of interest between clients. Answer: The fact that we serve clients who operate in the same market segment is part of normal life for our agencies. We do not plan to consolidate our networks. Clients will continue to have the same number of agencies to choose from and to be served by their current agencies." However I believe that them working together will be Interesting and exciting to see. Who knows if the two will work it out and try to make there merge beneficial to everyone.
Received my information from:
http://www.huffingtonpost.com/2013/08/02/maurice-levy-publicis_n_3697536.html
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