Promotion

When promoting a product you have to think of what is most appealing about it and the target audience your reaching out to. Audi's main age bracket is anywhere from 25-45. Those are the people who are buying. When going to an Audi dealership the staff are very young hip and normally fit. From my own personal experience all the salesmen were from 22-30. Nothing older. I found that very comforting. The office space ties a lot into promotion. If your dealership is grungy, doesn't fit customer needs they are NOT going to come in, let alone buy a car. You have to make sure your promoting yourself as well as all the products. As stated in Advertising by Design by Landa, R " To the surprise of many, people become brand fans when they can relate to what a brand or group is doing in their social space"(Ch. 15) If young people see other young people doing certain things then most likely they are going to want to start doing them too. This goes for just about everything.

 When thinking of thing to promote you brand or product these are some of the thing I read that more people need to consider.
Relevant: it demonstrates an understanding of its target audience based on insights into the audience, brand, or group, and the product, service, or group category (figure 15-2).
Authentic: it lives up to its brand essence, claims, and values, and does not lie or offer half-truths.

Valuable: it offers something of value to the audience (a utility, information, entertainment, laughs, or knowledge), which in turn helps the brand or group grow.
Enticing: it offers something unique, sought after, or cool, something people cannot get elsewhere—an equivalent to a party, to chocolate, or to anything that the audience would find pleasing.
Shareable: it enables sharing, sending, downloading, and linking, and uses standard protocols

Another thing that Advertisers and or brand owners need to consider are " brands have turned to soliciting consumer-generated content by sponsoring contests." (ch 1) and
"Most competing brands are of equal quality—that is, they are parity products or services." (ch.1)
So when promoting these brands and products you MUST take into consideration what the client wants and if you meeting all the requirements.
"Orientation is Phase 1 of a project. It includes the initial meeting with a client; a briefing on the assignment; the internal planning meeting; a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." ( ch2) After Doing so, I feel like you can make a better promotional campaign.