Creative Content

When designing Creative Content for a product or brand there are many things you have to put into consideration, What, why, who, when. "In the design process, composition gives form to content. ( Ch 9)"
What: What type of Ad or commercial you want to produce to get your product the most views and publicity.
Why: Why are you producing the Advertisement what are you trying to say with it
Who: Who do you ant to buy your product or see you advertisement, who is your main target
When: When would be the best time to publish your ad.
"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages. Others start with color or textural palettes. Largely, designing is a nonlinear and iterative process. The following steps are a good point of departure until you find your own way of working." (ch2)

Once you have all these things figured out it will make the process go a lot faster and smoother.
For my advertisement I am trying to sell a car. The 2014 Audi A4 S line.
What: Magazine ad, its very in style, draws attention to the people we want to buy the car
Why: We are doing a magazine ad that shows the luxury lifestyle you could potentially have.
Who: People ages 25-45
When: The year hasn't come around yet  so to make it sound more appealing the best time to publish the ad would be in 2013.
When researching promotional content and what goes into making advertisements I found out a lot of information I did not know such as "effective advertising could persuade you that a particular brand is better or more appealing than the competition. (ch. 1)""For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (CH. 3)" "A graphic organizer is a visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. It is a visual rather than narrative way to display information, making it easier to see previously unrealized and significant connections (ch 3)""Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. A storyboard is a set of sketches arranged in sequence on panels that outline the key scenes or moments that make up a story (Ch3)"
There are many way to convey what you are trying to advertise, it take many creative people to collaborate together to make sure that the client is happy with the outcome and that is gets the message across and sells the product. "Together, the line and visual should communicate and express the advertising message. In fact, in a really good ad, the line and visual, in combination, should have an additive effect," (Ch11)