Week 4: EOC Women in advertising

With ad number One it shows how much power the male has in the household while making a joke. It implies that the women have all day to make and please the man while shopping, cleaning, and watching the children that if she try's to cheat around something then she will get punished. I think that this ad is not funny, and it is a diss on women's ability to do household shopping. This ad was placed around 1950's



Today ad's:

This ad has noting to do with her job, home life, or the men in her life. As looking for ads that reflect something in that nature it was difficult, because now n' days ads that females are in have to do with lust, fashion, alcohol, stuff that will draw in business by people who are attracted to women. Men like to look at women and their sex appeal and straight or not women look at other women too. Its in our nature to pick apart the girl weather we say it out loud or not. So advertising as changed dramatically in the passed 60 but who's to say its for the better?

Week 4 BOC: Publicis Omnicom Group Merger

French advertising Publicis and its American rival Omnicom came to the media on Sunday saying that the two companies will now be merging as one. This has raised a lot of concern seeing as they were rivals shortly before. however by merging the companies they are creating the world biggest advertising company. As stated in an article I read "News of the merger, which will produce a $35 billion advertising behemoth, has sent ripples throughout an industry facing increased competition from disruptive rivals like Google, Facebook and Twitter."
This also raised a lot of questions due to the fact that they both work for other rival companies such as Coke and Pepsi, however they seem to have it all worked out  Question: "You have a contract with Coca-Cola; Omnicom works for Pepsi. According to the Bank of America, the merger may involve conflicts of interest between clients. Answer: The fact that we serve clients who operate in the same market segment is part of normal life for our agencies. We do not plan to consolidate our networks. Clients will continue to have the same number of agencies to choose from and to be served by their current agencies." However I believe that them working together will be Interesting and exciting to see. Who knows if the two will work it out and try to make there merge beneficial to everyone.




Received my information from:

http://www.huffingtonpost.com/2013/08/02/maurice-levy-publicis_n_3697536.html

Week 8 EOC: Slogan

Top three slogan choices:

 Chaparral Pro Light:

Upgrade your lifestyle to fabulous

 

 The "Bandwagon" just got a little more luxurious

 

 

 

High Tower Text:

Upgrade your lifestyle to fabulous

 

The "Bandwagon" just got a little more luxurious

 

 

 

 

 

 Lucida Handwriting:

Upgrade your lifestyle to fabulous

 

The "Bandwagon" just got a little more luxurious

 

 

 

 

 

Analysis of Project in the Real World

In the Real world, If hired I would be capable to come up with creative ideas and have the basic knowledge to give my professional opinions and be able to give the client a professional advertisement. "  The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public attitudes and behaviors and stimulate positive social change.” (CH. 1)

Advertisements can be anywhere, T.V., the Internet, magazines, billboards, the key is to find the perfect place and time where your ad will be most viewed and seen by the consumers that will give the company your working for a better chance at getting their sales up! "We have to generate ideas and content that people will seek out, that pulls people in across media."  (Ch4) Once you your ad becomes more and more well know then that is when people take interest in the product. " People go online for a reason, whether practical, social, or for diversion."( ch 15) Posting ads on social media in real life is very effective and is a well known thing. Being raised with all of this technology I feel like I have an  advantage.             

Creative Content

When designing Creative Content for a product or brand there are many things you have to put into consideration, What, why, who, when. "In the design process, composition gives form to content. ( Ch 9)"
What: What type of Ad or commercial you want to produce to get your product the most views and publicity.
Why: Why are you producing the Advertisement what are you trying to say with it
Who: Who do you ant to buy your product or see you advertisement, who is your main target
When: When would be the best time to publish your ad.
"Even now, most designers start working by thinking with a pencil in hand, creating thumbnail sketches to visualize ideas and to compose. Some start with visual collages. Others start with color or textural palettes. Largely, designing is a nonlinear and iterative process. The following steps are a good point of departure until you find your own way of working." (ch2)

Once you have all these things figured out it will make the process go a lot faster and smoother.
For my advertisement I am trying to sell a car. The 2014 Audi A4 S line.
What: Magazine ad, its very in style, draws attention to the people we want to buy the car
Why: We are doing a magazine ad that shows the luxury lifestyle you could potentially have.
Who: People ages 25-45
When: The year hasn't come around yet  so to make it sound more appealing the best time to publish the ad would be in 2013.
When researching promotional content and what goes into making advertisements I found out a lot of information I did not know such as "effective advertising could persuade you that a particular brand is better or more appealing than the competition. (ch. 1)""For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (CH. 3)" "A graphic organizer is a visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. It is a visual rather than narrative way to display information, making it easier to see previously unrealized and significant connections (ch 3)""Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. A storyboard is a set of sketches arranged in sequence on panels that outline the key scenes or moments that make up a story (Ch3)"
There are many way to convey what you are trying to advertise, it take many creative people to collaborate together to make sure that the client is happy with the outcome and that is gets the message across and sells the product. "Together, the line and visual should communicate and express the advertising message. In fact, in a really good ad, the line and visual, in combination, should have an additive effect," (Ch11)   

Promotion

When promoting a product you have to think of what is most appealing about it and the target audience your reaching out to. Audi's main age bracket is anywhere from 25-45. Those are the people who are buying. When going to an Audi dealership the staff are very young hip and normally fit. From my own personal experience all the salesmen were from 22-30. Nothing older. I found that very comforting. The office space ties a lot into promotion. If your dealership is grungy, doesn't fit customer needs they are NOT going to come in, let alone buy a car. You have to make sure your promoting yourself as well as all the products. As stated in Advertising by Design by Landa, R " To the surprise of many, people become brand fans when they can relate to what a brand or group is doing in their social space"(Ch. 15) If young people see other young people doing certain things then most likely they are going to want to start doing them too. This goes for just about everything.

 When thinking of thing to promote you brand or product these are some of the thing I read that more people need to consider.
Relevant: it demonstrates an understanding of its target audience based on insights into the audience, brand, or group, and the product, service, or group category (figure 15-2).
Authentic: it lives up to its brand essence, claims, and values, and does not lie or offer half-truths.

Valuable: it offers something of value to the audience (a utility, information, entertainment, laughs, or knowledge), which in turn helps the brand or group grow.
Enticing: it offers something unique, sought after, or cool, something people cannot get elsewhere—an equivalent to a party, to chocolate, or to anything that the audience would find pleasing.
Shareable: it enables sharing, sending, downloading, and linking, and uses standard protocols

Another thing that Advertisers and or brand owners need to consider are " brands have turned to soliciting consumer-generated content by sponsoring contests." (ch 1) and
"Most competing brands are of equal quality—that is, they are parity products or services." (ch.1)
So when promoting these brands and products you MUST take into consideration what the client wants and if you meeting all the requirements.
"Orientation is Phase 1 of a project. It includes the initial meeting with a client; a briefing on the assignment; the internal planning meeting; a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." ( ch2) After Doing so, I feel like you can make a better promotional campaign.    

 

 

The Big Idea

The big Idea is to sell cars, but while selling the car you want to make it seem like your selling a lifestyle. That once you buy this car there is a more luxurious lifestyle that comes with it. Mostly, because who buys a $35,000 Audi and then goes to McDonalds for dinner every night? No, when buying this fancy moderately price vehicle you locked in a lifestyle, a lifestyle in which you do fancy things with your fancy car. Audi's are designed to have a wow factor, I feel as if they are somewhat under the radar and gives them an edge.